Special Coverage
So, here’s the thing: When Flo Rida closes out the first day of the StreamTV Show in Denver, one gets back to their hotel room very late.
Curiously, the StreamTV Show kicks off its second day bright and early in the morning — with goat yoga offered as a wellness benefit to those who can run on just a few hours of sleep.
One of the most-anticipated events of the day will be Evan Shapīro’s Media Universe Summit, an add-on to the StreamTV Show that will be exploring a number of high-level topics. In a side conversation yesterday during an outdoor reception, Shapīro promised the event will have everyone talking — he’s going to make a bold proclamation during his keynote address at 9 a.m. local time, and things will go from there.
We’ll be delivering highlights from the Media Universe Summit and select panels and fireside discussions from the core StreamTV Show throughout the day.
11 a.m. ET (9 a.m. local) — Evan Shapīro has started his keynote at the Media Universe Summit with a bold proclamation: Phones are TV.
“You’re with your phone more, every day, than your television set. That’s just math,” Shapīro opined. “The majority of video consumption is on a phone.”
Research noted by Shapīro found the majority of consumers are watching video outside the living room — including while in bed and in the bathroom (he admits some of his social media posts are written while on the john).
While most video consumers are watching on mobile devices, “the people who produce premium, high end content has been avoiding distributing their content on social video,” Shapīro said. “They treat it as marketing; they do not treat it as a television experience. Because they’ve been trained not to.”
“That’s fucking crazy,” he exclaimed.
When it comes to measurement, there are plenty of companies that are gauging what consumers are watching on TV, but few monitor attention across platforms and devices. Shapīro is rolling out a new metric called the Cross-Screen Attention Index, which couples original measurement with aggregated reports from sources like Comscore and Nielsen to offer a better view of how people are consuming video content across devices — including mobile screens.
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The Desk is an editorial partner of this year’s StreamTV Show.
