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C15 Studio inks FAST distribution deal with DIRECTV

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mkeys@thedesk.net

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C15 Studio is bringing its slate of free, ad-supported streaming TV (FAST) channels to DIRECTV, The Desk has learned.

Four channels from C15 Studio — F1 Channel, MotoGP Channel, DP World Tour and Yahoo! Sports Network — are now available to streamers who watch free content through MyFree DIRECTV, and to DIRECTV subscribers who have Internet-connected set-top boxes, the companies said on Tuesday.

With the additions, MyFree DirecTV now offers 43 sports channels, accounting for more than one-quarter of the service’s overall programming lineup.

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The agreement expands the distribution of C15 Studio’s free ad-supported streaming television (FAST) channels, which combine live sporting events with highlights, archival programming, documentaries and original productions.

The F1 Channel offers programming from Formula 1, Formula 2 and Formula 3, along with live coverage of F1 Academy races. The channel also features Grand Prix weekend programming, full race replays, technical analysis and documentaries. MotoGP Channel provides live coverage of MotoGP practice and qualifying sessions, along with live Moto2 and Moto3 races. Additional programming includes classic races, rider profiles and documentaries drawn from MotoGP’s archives.

The DP World Tour channel features professional golf programming from a tour that encompasses 45 tournaments across 20 countries. Its schedule includes tournament highlights, player profiles, classic competitions, Race to Dubai coverage and live Featured Group coverage from select Rolex Series tournaments.

Launched last year, the Yahoo! Sports Network offers continuous sports news and analysis, fantasy sports programming and coverage of professional and collegiate athletics. Its schedule also includes live Indoor Football League games and original programming focused on the NFL, NBA, Major League Baseball and combat sports.

“DIRECTV combines a very long legacy in live sports, with a commitment to offer consumers more choice and flexibility to access the content that interests them most at the very best possible value,” Kent Rees, the General Manager of MyFree DIRECTV, said in a statement.

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Rees said the partnership provides another opportunity to introduce viewers to DIRECTV’s broader sports programming offerings.

C15 Studio develops, distributes and monetizes branded FAST channels in partnership with sports leagues and rights holders. The company launched its first channels in 2024 and has expanded distribution across several major streaming television platforms.

“Expanding our network onto MyFree DIRECTV marries DIRECTV’s category-defining sports expertise with our award-winning portfolio,” Amory Schwartz, the President and co-Founder of C15 Studio, said on Tuesday.

Founded in 2023 and launched one year later, C15 Studio also distributes sports channels through Fubo, LG Channels, Prime Video, The Roku Channel and Samsung TV Plus.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.