Author:
TheDesk.net Newsroom
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.

Brightline introduces new AI engine for connected TV ads
Brightline has announced the launch of DynamicAI, a next-generation AI learning engine built to optimize the performance of engageable CTV ads in real time.

Frndly TV adds Reelz to low-cost streaming service
Fans of "On Patrol: Live" and similar shows have a new way to watch all the action on the cable network Reelz.

Viant-acquired Lockr adds five identity solutions
Lockr, by Viant, today announced a significant expansion of its audience integration management platform with the addition of several top-tier identity solutions.

Nexstar honors “Remarkable Woman of the Year” on CW Network
Dr. Kim Carter-Tillman, founder of the Time for Change Foundation, has been named the “2025 Remarkable Woman of the Year.”

T-Mobile introduces new postpaid plans with price-lock guarantee
Wireless provider T-Mobile has introduced new post-paid plans with lower costs, added features and a new five-year price-lock guarantee.

Spectrum promotes Chris Fulton to SVP, Business Customer Ops & Experience
Charter Communications has promoted Chris Fulton to serve as its Senior Vice President of Business Customer Operations and Experience for Spectrum

Viewpoint: When Nexstar and Network cross paths
Nexstar's demand that its local news stations run segments promoting media deregulation feels a bit like the 1970s-era film "Network" come to life, writes Kirk Varner.
By:
Kirk Varner
OPINION

Mobile TV Group picks Open Broadcast Systems for video encoders, decoders
Open Broadcast Systems has announced that Mobile TV Group has selected its encoders and decoders for low-latency video transport.
By:
Open Broadcast Systems (press release)

Imagine Communications debuts OSI-X at NAB Show
Imagine Communications is introducing OSI-X, a new traffic and billing system, at NAB Show this week. Sinclair will serve as the initial launch client of the new product.
By:
TheDesk.net (press release)

24i partners with Bitmovin on Advanced Advertising product
24i, the pioneering data-driven video streaming company, has selected Bitmovin, a leading provider of video streaming technology, as its go-to-market integration partner for its new Advanced Advertising solution, which will launch at NAB Show 2025.
By:
24i (press release)

Stephen A. Smith downplays interest in presidential run
Stephen A. Smith doesn't want to be president.

Penn & Teller to receive NAB Television Chairman’s Award
NAB will present its Television Chairman’s Award to renowned magicians and television personalities, Penn Jillette and Teller.
By:
NAB (press release)