Author:
Zoe Lee, Denitsa Dineva & Federico Mangio
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Social banter between brands gets people buying
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
By:
Zoe Lee, Denitsa Dineva & Federico Mangio
Network evening news program see lift in ratings
The flagship evening newscasts from the three major broadcast networks all experienced viewership gains in the week leading up to Memorial Day weekend.
DirecTV partners with Tribeca Festival on new content hub
DirecTV will showcase some of the best cinema from the Tribeca Film Festival through a new showcase hub on its satellite and streaming platforms.
WBD: Pay TV bundles hurt domestic streaming ARPU during Q1
Pay TV bundles helped grow WBD's domestic subscriber count during Q1, but it also impacted a key financial indicator used by analysts to evaluate the health of its streaming business.
The Desk launches solutions-oriented storytelling platform Multicast News
The parent company of The Desk has launched Multicast News, a new solutions-oriented, perspective-based storytelling publication that focuses on the convergence of various video industries.
LiveNow from Fox outperforms broadcast networks on YouTube
Fox Television Stations’ LiveNOW recorded its most successful quarter ever, drawing over 500 million YouTube video views during the first three months of the year, according to data from Comscore.
Fox News beats ABC, NBC in weekday ratings since January
The first 100 days of the second Trump administration drew significant attention to Fox's news and prime-time commentary programs.
Report: Banijay Group weighing bid for ITV Studios
French entertainment giant Banijay Group is exploring a potential acquisition of ITV or its production division, ITV Studios.
FreeCast expands into the Caribbean with broadcast-streaming TV platform
FreeCast aims to position itself as a new entertainment option for consumers and a strategic partner for regional broadcasters seeking to expand their audiences and revenues in a rapidly evolving digital landscape.
Spotify touts $100 million paid to podcasters since January
The company released the figure in an interview with the New York Times on Monday, one day before it shares Q1 earnings.
LiveU to acquire Actus Digital in bid to boost monitoring, compliance capabilities
LiveU has agreed to acquire Actus Digital, a move that will bolster its mission to enhance operational effectiveness and help customers derive greater value from video content.