Advertising (Industry)
Fox gets $2 billion in ad commitments, fueled by sports interest
Fox has concluded its 2025-26 Upfront negotiations, delivering strong performance across every major segment of its portfolio.
Innovid rolls out support for LinkedIn CTV ads
Clients can now purchase connected TV ad inventory within the Social Ads Manager.
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.
HP to launch advertising platform on PCs, streaming video app
The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.
Study: Most sports fans watch live events on streaming platforms
The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.
Nexstar promotes Dan Lanzano to President, National Ad Sales
Nexstar Media Group has promoted Dan Lanzano to the newly created role of President of National Advertising Sales, overseeing initiatives for the CW Network and NewsNation.
PubMatic launches AI-powered sports marketplace with game moment curation
PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.
Americans drawn to special interest bundles, Bango says
A growing number of American consumers are signing up for specialist subscriptions that reflect their personal interests.
DATA
WARC: Reddit to grow advertising revenue to $1.8 billion in 2025
Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially over time.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
Broadcasters losing ad revenue due to AI recommendations
Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming rate, Futuri revealed.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June