Advertising (Industry)
EDO: Football ads continue to deliver high returns for marketers, TV platforms
The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.
Viant, Wurl bring scene-level contextual targeting to CTV advertising
Through its partnerships with IRIS.TV and Wurl, Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.
Katz Media to handle TV ad sales for Get After It Media
Katz Media Group will handle all ad sales for Get After It Media and its slate of multicast networks, the companies announced on Tuesday.
Google’s shift to AI summaries harming news publishers, DCN survey reveals
News publishers have seen a significant decline in online traffic from Google Search since the company rolled out its artificial intelligence-generated search summaries by default.
Search.com makes $35 billion bid to acquire Chrome from Google
Ad.com Interactive Media and its subsidiary Public Good have made an unsolicited $35 billion offer to Google for Chrome, the world's most-used web browser.
Mediaocean partners with IWF to strengthen brand safety commitments
Mediaocean has announced a new partnership with the IWF that the firm says will help strengthen its commitments to brand safety while simultaneously protecting children online.
BIA Advisory revises forecast, sees lower local ad spending in 2025
Media, healthcare and general services are among the industries that will see reduced ad spending budgets this year.
Samsung TV Plus gets AI-powered makeover
A new home screen interface includes personalized content recommendations, and Samsung has overhauled the navigation of its FAST platform.
OTT Studio partners with Amagi for monetization of CTV inventory
OTT Studio has selected Amagi Ads Plus as its exclusive monetization partner for CTV ad inventory across its FAST channels and streaming apps.
Spectrum Reach partners with TVBeat to bring programmatic ads to linear channels
Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV platforms and apps, the companies affirmed.
The Trade Desk earns $90 million profit during Q2
Six months after a rare financial stumble, advertising technology firm the Trade Desk appears to be turning things around.
EARNINGS REPORT
Ad.com acquires Public Good, lauches Search.com
Ad.com has acquired Public Good as part of its development of a new search engine that will incentivize online users, advertisers and publishers alike.