Advertising (Industry)
XR: Most TV ads lack accessibility features like captions
The shortcoming means viewers with disabilities aren't engaging with brand messaging on TV.
Disney launching shoppable “storefronts” on streaming services
Disney is launching virtual storefronts that will allow streamers to purchase goods and services when they watch content on Disney Plus, ESPN Plus and Hulu.
Tubi partners with YouTube creators on new digital shows
Tubi is expanding its streaming library by licensing content from popular YouTube creators, further integrating digital talent into its free, ad-supported platform.
Viamedia appoints Robert Benoit as Chief Financial Officer
Benoit's hiring comes weeks after Viamedia announced it was acquiring digital advertising company LocalFactor and realigning its executive leadership team with the same goal in mind.
Dan Callahan promoted to SVP, Chief Revenue Officer at Spectrum Reach
Charter Communications has promoted Dan Callahan to serve as the Senior Vice President and Chief Revenue Officer of its advertising sales business Spectrum Reach.
Disney’s DRAX forges partnership with Amazon DSP
Brands will be able to purchase Disney's streaming inventory within Amazon's demand-side platform.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Roku partners with Amazon Ads to increase CTV ad inventory
Roku and Amazon have announced an advertising partnership that will allow advertisers to reach 80 percent of the CTV device market in the United States.
Adobe introduces Express for Ads platform geared toward small businesses
Adobe has introduced a new self-serve ad platform that aims to make it easier for small businesses to launch campaigns on a number of third-party platforms.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.
Byron Allen settles advertising lawsuit against McDonald’s
Byron Allen has settled his year-long legal battle with McDonald's over its alleged refusal to advertise on Black-owned television channels.