Advertising (Industry)
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
FreeCast launches new shoppable channel Test Drive Live
The new shoppable streaming channel is rolling out on FreeCast and Roku, with support for other connected TV platforms coming in the near future.
IAB updates Diligence Platform as regulators scrutinize tracking technology
The Interactive Advertising Bureau (IAB) has announced new updates to its Diligence Platform to help companies navigate an increasingly complex compliance landscape.
Spectrum Reach promotes Mary Pouliopoulos to SVP, Customer Experience
Pouliopoulos will oversee the full spectrum of the company’s customer journey, from pre-sale support to campaign execution and post-campaign analysis.
Synamedia joins National Content & Television Cooperative
The deal allows NCTC members to tap into broadband and video solutions from the tech firm.
Hub: Samsung, LG remain dominant in U.S. homes
Newer TV models released by Roku and Amazon under their own brand name are growing in popularity, while Samsung and LG's share of home dipped in 2024.
Parks Associates: Shoppable TV growing in popularity
While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.
DATA
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.
Spectrum Reach links small businesses with Customer Data Match
Customer Data Match has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized businesses.
NBA Finals ad spend reaches $286 million
The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.
European streamers start to embrace ads on Netflix
TV and film fans in Germany, the United Kingdom, Spain and other countries are watching more Netflix content on its ad-supported tier.