Advertising (Industry)
Report: Broadcast TV contributed $748 billion to U.S. economy in 2025
Advertising drove the majority of the impact, accounting for nearly $628 billion in economic output.
DATA
Scripps names Madhavi Tadikonda as Director, Network Sales
The E. W. Scripps Company has hired Madhavi Tadikonda to serve as the broadcaster's new Director of Network Sales.
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
DIRECTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using existing standards.
Xumo forges partnerships for new advanced audience targeting identity solution
The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first approach.
CES 2026
Charter’s ShowSeeker combines with Innovar Solutions
ShowSeeker has combined with Innovar Solutions to unify ad operations and workflow tools for media companies across linear, streaming and connected TV inventory.
Nielsen deepens measurement partnership with Roku
Nielsen and Roku are deepening their measurement partnership that will allow both companies to access each other's intelligence products.
BBB National Programs retracts challenge of AT&T ad spot
An advertising organization has withdrawn its complaint against AT&T over its spot challenging T-Mobile's honesty in marketing.
EXCLUSIVE
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.
Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
DATA
IAB Tech Lab releases CTV Ad Portfolio, updates programmatic guidance
IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms.