Advertising (Industry)
TiVo: Most use built-in TV apps to watch streaming video content
As consumers engage with built-in apps, they're being exposed to more home screen ads — and they perceive those spots differently, depending on what's being promoted.
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership.
Charter ad business Spectrum Reach partners with PubMatic
Charter's ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
Effectv rebrands to Comcast Advertising, launches Media Solutions team
New executive appointments are part of the rebrand effort, and a new international business unit will be spearheaded out of London.
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
Viamedia acquires ad programmer LocalFactor
Viamedia, the country's biggest independent representative firm for digital and linear advertisers, has acquired omnichannel advertising company LocalFactor.
NBC seeks $7 million in Super Bowl spot commitments
NBC Universal is hoping to score at least $7 million per 30-second commercial spot aired during Super Bowl LX.
Hub: Streamers split on whether NFL makes Netflix more attractive
Streamers are near-evenly divided over wither Netflix's distribution of NFL games on Christmas made them more or less likely to subscribe or keep their memberships active.
Cineverse partners with ad tech firm The Trade Desk
Cineverse and The Trade Desk have forged a strategic partnership focused on global streaming ad opportunities.
Spectrum debuts Audience Reach Optimizer for advertisers
Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective campaigns to TV viewers.
Tubi: Streamers turned off by premium, ad-inclusive services
Most American consumers say ads are a fair trade-off for free streaming content, but they expect commercial-free experiences if they're paying for a video service.
Roku annoys customers with power-on advertisements
Roku has annoyed some of its streamers by introducing power-on ads that automatically play when a customer first starts using their TV.