Advertising (Industry)
Netflix offers granular subscriber-related insights once again
A new metric called Monthly Average Viewers is intended to draw more interest from prospective advertisers.
Xperi: TiVo One grows to 4.8 million users during Q3
Xperi logged a 16 percent decline in overall revenue, but said its TiVo OS is gaining momentum with streamers around the world.
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Comscore swings to modest profit during Q3
Comscore saw a higher amount of interest in its cross-platform measurement solutions during Q3.
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Roku launches self-serve advertising platform
Roku said the new platform, called Roku Ads API, is aimed at developers who want more-direct access to its first-party advertising technology.
LG posts lower media revenue during Q3, softness in TV market cited
LG saw its media and services revenue depressed during Q3 due to lower webOS device sales and ongoing pressure in the ad market.
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Comscore: Viewers see little difference between TV networks, streaming apps
Roku remains a dominant connected TV platform; Smart TV makers are winning the battle for FAST viewers.
LG Ad Solutions launches AI-powered platform Agentiv
LG Ad Solutions launched Agentiv, an AI platform to improve workflow automation and data collaboration across its ad tech operations.
Viamedia antitrust lawsuit against Comcast heads to trial
A court has given the green light for a decade-long antitrust lawsuit filed by Viamedia against Comcast to head to trial.
Omdia: Global advertising revenue to reach $1 trillion by 2030
The growth in total advertising revenue will be largely driven by online streaming growth, Omdia said.
Amazon Q3 revenue boosted by advertising, cloud computing businesses
Amazon's cloud computing business, coupled with strong advertising sales, contributed to healthy Q3 earnings.
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Roku grabs $1.21 billion during Q3, posts first profitable quarter since 2021
Roku posted its first profit since 2021 as ad sales and streaming growth boost platform revenue and lift full-year outlook.
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Ring: Netflix remains atop must-have service, Paramount Plus rises
The findings of the survey will be discussed during the "Future of Live" webinar on Halloween.
DATA