Advertising (Industry)
WARC: Reddit to grow advertising revenue to $1.8 billion in 2025
Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially over time.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
Broadcasters losing ad revenue due to AI recommendations
Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming rate, Futuri revealed.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
FreeCast launches new shoppable channel Test Drive Live
The new shoppable streaming channel is rolling out on FreeCast and Roku, with support for other connected TV platforms coming in the near future.
IAB updates Diligence Platform as regulators scrutinize tracking technology
The Interactive Advertising Bureau (IAB) has announced new updates to its Diligence Platform to help companies navigate an increasingly complex compliance landscape.
Spectrum Reach promotes Mary Pouliopoulos to SVP, Customer Experience
Pouliopoulos will oversee the full spectrum of the company’s customer journey, from pre-sale support to campaign execution and post-campaign analysis.
Synamedia joins National Content & Television Cooperative
The deal allows NCTC members to tap into broadband and video solutions from the tech firm.
Hub: Samsung, LG remain dominant in U.S. homes
Newer TV models released by Roku and Amazon under their own brand name are growing in popularity, while Samsung and LG's share of home dipped in 2024.
Parks Associates: Shoppable TV growing in popularity
While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.
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