Advertising (Industry)
Nielsen launches quarterly Ad Supported Gauge report
Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across TV, according to Nielsen.
TVB CEO Steve Lanzano to retire later this year
TVB says its long-time chief executive Steve Lanzano will be retiring at the end of the year.
Finalists announced for 2025 StreamTV Awards
Products and executives from DirecTV, Xumo, Paramount, Charter’s Spectrum, LG, NBC Universal, Sinclair Broadcasting and Philo are among those named as finalists for this year’s StreamTV Awards, the company organizing the event Questex announced on Tuesday.
Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.
LG Ad Solutions donating unsold CTV inventory to non-profits
LG Ad Solutions is partnering with AdGood to offer non-profits an easier way to reach smart television users.
Nexxen announces AI-powered advertising tools through “NexAI” product suite
Nexxen has announced the launch of new AI-powered features through its "nexAI" product set.
Brightline introduces new AI engine for connected TV ads
Brightline has announced the launch of DynamicAI, a next-generation AI learning engine built to optimize the performance of engageable CTV ads in real time.
Viant-acquired Lockr adds five identity solutions
Lockr, by Viant, today announced a significant expansion of its audience integration management platform with the addition of several top-tier identity solutions.
Apple will modify iPhone 16 claims following ad board decision
Apple has agreed to modify certain ads and promos for its iPhones and other devices that have Apple Intelligence features.
Roku forges performant advertising pact with Adobe
Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities.
Sinclair launches media-for-equity program
Small businesses and startups will get access to Sinclair's local media advertising and marketing products in exchange for equity in their companies.