Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.

Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.

Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
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Prime Video grows to 600 global partners, executives say at conference
Prime Video continues to position itself as an “entertainment hub,” combining its core subscription with add-on channels, rentals and bundled services to address slowing streaming growth.

TiVo rebrands FAST platform to TiVo Channels, expands number of free content streams
The rebrand comes with expanded channels and content from a number of media partners, including DAZN, Cineverse, Banijay Rights and Sony Pictures.

Amazon adds CNN All Access subscription service to Prime Video Channels
Streamers will be able to authenticate their subscription through the CNN app using their Amazon username and password.

Philo becomes the latest to roll out Pause Ads
Philo has launched pause ads across its ad-supported streaming service, giving advertisers access to a growing connected TV format that appears when viewers pause content.

Netflix added to Spectrum App Store for Internet, TV customers
Customers can now subscribe to Netflix directly through Spectrum's streaming marketplace.

Radial Entertainment hires Carrie Ferman into Chief Operating Officer role
Carrie Ferman joins Radial Entertainment from Sony Pictures Television, and also held roles at Remark Media and NBC Universal.

Recap: First full day of StreamTV Show ends with Big Bash, Awards Ceremony
The first full day started with several announcements by Questex VP Kevin Gray and ended with a Big Bash Reception headlined by musician Flo Rida.

Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.

At opening day of StreamTV Show, Fox-Roku deal gets pulled apart
The blockbuster $22 billion deal was on the top of everyone's mind during the first full day of the 2026 StreamTV Show in Denver.
FIRST ON THE DESK

California DOJ won’t confirm probe into Fox-Roku deal, but there are signs
The state is involved in a number of investigations or lawsuits involving media mergers, including Nexstar's acquisition of TEGNA and Paramount's merger with Warner Bros Discovery.
EXCLUSIVE