Technology
Articles involving technology companies, hardware, software and industry trends.
Sony, Apollo offer $26 billion in cash for Paramount
Sony and Apollo Global Management have formalized their $26 billion all-cash bid for Paramount Global.
Weigel launching retro cartoon channel MeTV Toons
The channel, which will feature classic animated series, will debut on free, ad-supported streaming platforms and broadcast TV in mid-June.
DirecTV will keep Bally Sports channels under multi-year agreement
Customers without access to Bally Sports in their DirecTV package will be able to purchase Bally Sports Plus through the satellite provider.
Fubo unveils carousels, pause ads within streaming service
Fubo has debuted four new CTV ad units that marketers can take advantage of to reach premium linear content streamers.
Roku debuts new content line-up, ad opportunities in Roku City
A new zone for the Summer Olympic Games and a partnership with The Trade Desk were among the reveals.
Comcast turns down offer to extend Diamond Sports carriage deal
The situation means Comcast's Xfinity TV subscribers are likely to lose access to their local Bally Sports channel in the near future.
Google offers Display & Video 360 update at NewFronts
Step into the future of ad buying. Experiment, ask questions and let Display & Video 360 fuel your growth. This opportunity is unprecedented — make it yours.
By:
Kristen O’Hara
Samsung TV Plus launches new pro-sports partnerships
New performance-driven advertiser solutions unveiled to include direct access across CTV and Mobile Ad inventory where users get news and Olympics content
T-Mobile expands ad business with new products, partnerships
Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts.
NBC prepares $2.5 billion bid for national NBA television rights
A takeover of some national NBA broadcast rights by NBC could make WBD's streaming joint venture with ESPN and Fox less-attractive to basketball fans.
ITV taps British creators for new “ITV Insiders” initiative
ITV wants to leverage Britain's smartest, culturally-relevant and forward-thinking creators.
Broadcasters launch Freely TV in United Kingdom
The service offers streaming versions of linear channels and on-demand content from Britain's public service broadcasters.