Technology
Articles involving technology companies, hardware, software and industry trends.
TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
CNN launches “lifestyle” app for weather forecasts
After registration, the CNN Weather app promises contextual weather forecasts, coupled with expert analysis from a fleet of meteorologists and reporters.
FCC Commissioner: Agency gave preferential treatment to Sinclair, TEGNA ABC affiliates
FCC Commissioner Anna Gomez said the agency gave amnesty to nearly two dozen ABC affiliates who filed late political disclosures, then challenged an ABC-owned station for not doing the same.
FIRST ON THE DESK
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
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Optimum posts wider loss during Q1, mobile grows
Optimum reported lower overall revenue during Q1 as ongoing broadband and video losses offset gains in its wireless business.
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Bango adds LinkedIn Premium to Digital Vending Machine
Bango has signed a deal with Microsoft-owned LinkedIn to add its social media platform's premium subscription to its Digital Vending Machine platform.
IAB: U.S. video ad buys expected to exceed $81 billion in 2026
Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.
Mubi selects Bitmovin to power cloud-based VOD platform
The agreement is designed to improve scalability, speed and video quality as Mubi expands its global streaming catalog.
Appeals court sides against LG in NextGen TV patents lawsuit
The patent issue involving LG comes as federal regulators consider a nationwide transition to NextGen TV by the end of the decade.
Spectrum launches “Second Line” perk for mobile customers
Charter Communications has rolled out a new feature for its Spectrum Mobile customers that allows subscribers to add a second phone number to their primary device.
Pluto TV to relaunch on Paramount Plus platform this summer
In addition to relaunching on Paramount Plus' tech stack, Paramount will push more Pluto TV to register a free account and stream more video on-demand content.
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Paramount grows revenue 2 percent during Q1; Paramount Plus adds 2 million customers
Paramount's streaming and studio businesses offset ongoing losses in its traditional TV media unit during Q1.
EARNINGS REPORT