Technology
Articles involving technology companies, hardware, software and industry trends.

Plex raises price of lifetime Plex Pass, introduces five-year plan at $250
The price hike on the lifetime Plex Pass was justified as necessary to financially support ongoing software and platform developments.
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Fox Nation to debut documentary on UFC White House fight
The documentary offers behind-the-scenes access to UFC Freedom 250, staged on the South Lawn of the White House.

TVB criticizes Nielsen Gauge reports as inadequate, incomplete
Nielsen's most-recent Ad-Supported Gauge report artificially inflate streaming viewership by leaving out key data and focusing on the wrong demographic, the TVB said on Wednesday.
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T-Mobile to move some long-time customers onto new, more-expensive plans
Customers on older, lower-priced plans will see the cost of service go up when they're moved to newer "Experience" plans in the coming weeks.

Fox News refreshes brand identity for America 250, launches dedicated celebration portal
The updates include America 250 graphics across the Fox News website and mobile apps, and a dedicated page with aggregated coverage of celebrations across the country.
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Om Malik, technology analyst and journalist, dies at 60
Om Malik, one of the Internet's earliest technology journalists and analysts who dedicated much of his adult life to the craft, died this week after a prolonged heart condition.

Turkcell taps Bango platform to launch streaming super bundles
Bundles are available to Turkcell's more than 43 million subscribers and offer savings of up to 40 percent versus standalone subscriptions.
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Hearst Television, Viamedia.ai launch household-level addressable TV advertising
Advertisers can target specific households while accessing traditional broadcast inventory.

Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.

Walmart acquires Vibe.co amid stronger push into connected TV advertising
The acquisition is primarily aimed at strengthening Walmart Connect's commerce media and connected TV advertising capabilities; financial terms were not disclosed.

