Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Comcast launches “StreamStore” streaming marketplace for Xfinity customers
The portal serves as a central destination for starting and managing streaming subscriptions and renting TV shows and movies, all of which are billed directly to a Comcast subscriber's account.
Apple may get baseball games vacated by ESPN
The tech giant is hoping to land a bigger package of live baseball games than what Comcast's NBC Sports is pursuing.
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Comcast begins offering weekly MLS Season Pass matches
Comcast is building on its content distribution partnership with Apple by making weekly matches from the tech company's MLS Season Pass available for free within its platform.
Apple grows service revenue to $26.7 billion during Q2
The company's long-term service revenue may be impacted from the looming threat of tariffs coupled with an unfavorable court decision over commissions from in-app purchases.
Apple offers substantial discount on Apple TV Plus streaming service
Apple is hoping to win back some former users of its streaming service by dangling a deep discount to Apple TV Plus over the next few months.
Apple TV Plus launches on Prime Video Channels in New Zealand
Streamers in New Zealand can now watch Apple TV Plus content through Amazon's Prime Video service.
Apple TV Plus lands on Prime Video in Europe
Apple is making its streaming video service Apple TV Plus available to users of Amazon's Prime Video in several European countries.
Gracenote: Disney Plus grows streaming sports share during Q1
Disney's decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote.
Apple set to offer Apple TV Plus app for Android phones
Apple is preparing the release of an Apple TV Plus app that will work natively on Android mobile devices.
Apple makes first season of “Severance” free on Roku
Apple has made the first season of "Severance" available to stream for free on The Roku Channel.
Apple offering free preview weekend of Apple TV Plus
The home to "Ted Lasso," "The Morning Show" and "Severance" will be free during the first full weekend in January.