Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Apple TV Plus launches on Prime Video Channels in New Zealand
Streamers in New Zealand can now watch Apple TV Plus content through Amazon's Prime Video service.
Apple TV Plus lands on Prime Video in Europe
Apple is making its streaming video service Apple TV Plus available to users of Amazon's Prime Video in several European countries.
Gracenote: Disney Plus grows streaming sports share during Q1
Disney's decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote.
Apple set to offer Apple TV Plus app for Android phones
Apple is preparing the release of an Apple TV Plus app that will work natively on Android mobile devices.
Apple makes first season of “Severance” free on Roku
Apple has made the first season of "Severance" available to stream for free on The Roku Channel.
Apple offering free preview weekend of Apple TV Plus
The home to "Ted Lasso," "The Morning Show" and "Severance" will be free during the first full weekend in January.
Apple TV Plus added to Prime Video in more countries
The service is now available via Amazon's Prime Video Channels in the U.K., Canada and Australia.
Major League Baseball wants to shift more games to streaming TV
Major League Baseball is preparing to create new national packages that are intended for streaming distribution.
Parks Associates: Prime Video is most-used streaming service in U.S.
Netflix was in second place for the third consecutive year, according to Parks Associates' Streaming Video Tracker report, while Disney Plus came in third.
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Amazon adding Apple TV Plus to Prime Video Channels
Amazon will soon offer subscriptions to Apple TV Plus through its Prime Video Channels marketplace, the companies announced.
Magid: More streamers relying on subscription bundles
As subscription-based offerings raise their price, bundles are becoming more attractive to price-conscious American consumers.
Apple to offer character data, dialogue enhancer on tvOS
Apple will introduce a new version of its streaming television operating system later this year that unleashes a number of new features.