Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Apple offering free preview weekend of Apple TV Plus
The home to "Ted Lasso," "The Morning Show" and "Severance" will be free during the first full weekend in January.
Apple TV Plus added to Prime Video in more countries
The service is now available via Amazon's Prime Video Channels in the U.K., Canada and Australia.
Major League Baseball wants to shift more games to streaming TV
Major League Baseball is preparing to create new national packages that are intended for streaming distribution.
Parks Associates: Prime Video is most-used streaming service in U.S.
Netflix was in second place for the third consecutive year, according to Parks Associates' Streaming Video Tracker report, while Disney Plus came in third.
DATA
Amazon adding Apple TV Plus to Prime Video Channels
Amazon will soon offer subscriptions to Apple TV Plus through its Prime Video Channels marketplace, the companies announced.
Magid: More streamers relying on subscription bundles
As subscription-based offerings raise their price, bundles are becoming more attractive to price-conscious American consumers.
Apple to offer character data, dialogue enhancer on tvOS
Apple will introduce a new version of its streaming television operating system later this year that unleashes a number of new features.
Apple services, including Apple TV and Apple Music, suffer outage
A dozen Apple services suffered from a massive outage on Wednesday, affecting millions of users around the world.
Former Apple executive may lead new streaming joint venture
A trio of broadcasters could pick a former Apple executive to lead the development and launch of a new streaming service focused on sports.
Apple, Paramount discuss bundling services together, report says
The bundle would include Apple TV Plus and Paramount Plus, and would be cheaper than what the service cost separately.
American streamers to dominate global subscription landscape by 2029
Netflix and Prime Video will lead the pack with overall global streaming subscriptions, according to Digital TV Research.
Apple raising price of streaming service Apple TV Plus
The service that made "The Morning Show" and "Ted Lasso" popular will now cost $10 a month.