Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen: Streaming apps chipped away at traditional TV’s lead in November
The U.S. presidential election and the World Series helped drive higher interest in television during the measurement month of November, according to Nielsen.
TikTok partners with Nielsen on cross-media measurement
The partnership between Nielsen and TikTok aims to give advertisers a greater ability to measure and compare their campaigns.
NFL: 141 million watched football on Thanksgiving Day
Fox sports won the day, while CBS came in second, according to Nielsen data released by the league.
Fox, NBC grab millions of viewers with Thanksgiving football games
The Fox match-up between the Cowboys and the Giants averaged 38.5 million viewers on broadcast, cable and streaming, the network said.
Fox News tops MSNBC, CNN, Newsmax in post-election ratings
Fox News averaged 2 million overall viewers with its post-election news and prime-time programming, according to Nielsen data.
RATINGS
Broadcast, cable continue to dominate over streaming in October
Broadcast and cable television channels and platforms captured the majority of time spent with TV in October.
Fox News gets 9.2 million viewers with VP Kamala Harris interview
The Fox News Channel's interview with Vice President Kamala Harris drew 9.2 million viewers to the network on Wednesday, according to Nielsen data.
Broadcast, cable capture most TV time in September, Nielsen report shows
Despite the start of the NFL season, the broadcasting versus streaming landscape barely changed in September, according to the latest report from Nielsen.
ABC sees high viewership with college football games
The network was the most-watched for college football games in September, per Nielsen data.
VP debate audience skewed older, Samba TV data reveals
Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said.
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed.
Gracenote, Amagi partner on FAST elements for content publishers
Content partners can now access select Gracenote products through Amagi’s channel creation solution.
By:
Nielsen (press release)