Two National Football League (NFL) games streamed via Netflix on Christmas Day attracted 30 million global viewers each, according to the latest information released by the professional sports organization.
The first match-up that day between the Kansas City Chiefs and Pittsburgh Steelers drew a global average minute audience of 30 million viewers — a metric that indicates how many households watched some or all of the games — while the second match that day between the Baltimore Ravens and Houston Texans attracted a global average minute audience of 31.3 million viewers.
In the United States, the two games averaged 26.5 million viewers, a count that includes local TV broadcasts on four CBS-owned or affiliated stations in Kansas City, Baltimore, Pittsburgh and Houston. Measurement firm Nielsen reported that the two games had an unduplicated audience of 65 million viewers, which includes households that streamed some or all of the games after they aired on Netflix on that service and other platforms.
Netflix subscribers in nearly 220 countries and regional sales territories watched some or all of the games, their related halftime shows and shoulder programming on Christmas, the league said. The second of the two games was boosted in part by a halftime performance from pop sensation Beyoncé, which will stream as its own special on Netflix in the near future.
The games moved from Netflix shortly after they aired, and are now archived by NFL Plus in the U.S. and on DAZN in other countries.
