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Nielsen: Sports dominates on TV in early December; Hallmark pulls strong viewership with holiday films

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mkeys@thedesk.net

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Sports programming continued to boost traditional linear television networks during Nielsen’s most-recent measurement week, with professional football and college football games dominating the top 10 most-watched events, according to data reviewed by The Desk.

National Football League (NFL) games accounted for four of the top 10 most-watched programs between December 1 and December 7, while shoulder programming — including pre-game, kickoff and post-game coverage — giving NFL programming eight of the top 10 slots on the ranker.

The most-watched NFL programming block was on Fox, with its 4 p.m. Eastern Time games attracting 27.94 million viewers. The highest-rated single game was on NBC — the Sunday Night Football match-up between the Houston Texans and the Kansas City Chiefs, with 21.76 million viewers and a solid 6.8 share.

Two college football championship games — Indiana versus Ohio State (FOX) and Georgia at Alabama State (ABC) — also ranked among the top programming for the week.

Sports aside, the most-watched news program of the week was ABC’s “World News Tonight,” with an average audience of 8.29 million viewers and a 2.6 share for its broadcasts between Monday and Thursday evenings. “Tracker” on CBS was the highest-rated scripted program, with 8 million viewers and a 2.5 share.

On the cable side, ESPN’s telecast of Monday Night Football and its pre- and post-game programming captured the top three slots as ranked by Nielsen, with the game between the New York Giants and the New England Patriots capturing 11.348 million viewers.

In the cable news wars, Fox News maintained its leading position with seven of the top 10 broadcasts during the week. Its roundtable panel show “The Five” captured 3.4 million to 3.77 million viewers per episode. MS NOW, former MSNBC, clinched second place with an average daily audience of 965,000 viewers, displacing CNN, which fell to third place.

Hallmark’s strong slate of Christmas movies and original holiday-themed programming helped it rank among the top cable networks for another week, with an average daily audience of 711,000 viewers and a 0.3 share. Hallmark’s linear multiplex is available across the country on streaming services Frndly TV and Philo.

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Top-Rated Broadcast TV Programs

Rank

Network

Show

P2+ Viewers

P2+ Share

1

ranker logo fox

NFL on Fox (4:00 p.m. games)

27.943 million

8.7

2

ranker logo nbc

Sunday Night Football: HOU/KC

21.762 million

6.8

3

ranker logo fox

Big 10: Indiana vs. Ohio St.

18.332 million

5.7

4

ranker logo fox

NFL on Fox (1:05 p.m. games)

16.172 million

5.0

5

ranker logo nbc

Sunday NFL pre-game coverage

16.157 million

5.0

6

ranker logo abc

SEC: Georgia @ Alabama State

15.747 million

4.9

7

ranker logo cbs 2

NFL on CBS (1:05 p.m. games)

14.616 million

4.5

8

ranker logo fox

Big 10: pre-game coverage

13.768 million

4.3

9

ranker logo fox

The OT

13.281 million

4.1

10

ranker logo nbc

Football Night in America: pt. 3

11.278 million

3.5

Source: Nielsen Big Data + Panel (December 1-7, 2025), viewership data is rounded

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Top-Rated Cable TV Programs

Rank

Network

Show

P2+ Viewers

P2+ Share

1

ranker logo espn

Monday Night Football: NYG/NE

11.348 million

3.5

2

ranker logo espn

Monday Night Football: pre-game

6.633 million

2.1

3

ranker logo espn

Monday Night Football: post-game

4.496 million

1.4

4

ranker logo fox news channel fnc

The Five (Dec. 3)

3.767 million

1.2

5

ranker logo fox news channel fnc

The Five (Dec. 2)

3.699 million

1.2

6

ranker logo fox news channel fnc

The Five (Dec. 4)

3.664 million

1.1

7

ranker logo fox news channel fnc

The Five (Dec. 1)

3.596 million

1.1

8

ranker logo fox news channel fnc

The Five (Dec. 5)

3.408 million

1.1

9

ranker logo fox news channel fnc

Jesse Watters Primetime (Dec. 2)

2.989 million

0.9

10

ranker logo fox news channel fnc

Jesse Watters Primetime (Dec. 1)

2.905 million

0.9

Source: Nielsen Big Data + Panel (December 1-7, 2025), viewership data is rounded

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Top TV Networks, Prime-Time (Broadcast/Cable)

Rank

Network

P2+ Viewers

P2+ Share

1

ranker logo nbc

5.667 million

1.8

2

ranker logo fox

5.236 million

1.6

3

ranker logo cbs 2

3.87 million

1.2

4

ranker logo abc

2.832 million

0.9

5

ranker logo espn

2.446 million

0.8

6

ranker logo fox news channel fnc

2.088 million

0.7

7

Univision logo

1.221 million

0.4

8

ranker logo telemundo

986,000

0.3

9

msnow logo 2

965,000

0.3

10

ranker logo hallmark channel

711,000

0.3

Source: Nielsen Big Data + Panel (December 1-7, 2025), viewership data is averaged and rounded

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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