Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Netflix, ABC top list of must-keep TV brands in 2025
A new consumer survey conducted by the Strategic Counsel has found Netflix to be the top must-keep TV brand among most American households.
Amazon to shut down Freevee in August
The Freevee app will officially close in August, at which point streamers will be directed to the Prime Video app for free and premium content from Amazon.
Ampere: Amazon begins to increase ad load on Prime Video
Between April and June 2025, the volume of ads per hour on Amazon Prime Video increased by 53 percent, according to data released by Ampere on Thursday.
Reelz Plus added to Amazon Prime Video Channels
Streamers who watch content through Amazon's Prime Video can now add a subscription to Reelz plus, the companies announced on Thursday.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one "forever subscription" — a subscription-based product that they don't plan to cancel in the near future.
DATA
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Ampere: Young streamers are more-likely to cancel services
Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
DirecTV for Business to offer Prime Video NASCAR races
DirecTV will offer its business customers access to five NASCAR races that are scheduled to stream on Prime Video.
Antenna: 11 million streamers pay extra for ad-free Prime Video
Commercial-free streaming is available through a separate add-on that costs $3 per month or $36 per year.
Amazon: Prime Video ad-supported tier reaches 130 million U.S. streamers
Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch Prime Video content with commercials.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.