Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.

Antenna: 11 million streamers pay extra for ad-free Prime Video
Commercial-free streaming is available through a separate add-on that costs $3 per month or $36 per year.

Amazon: Prime Video ad-supported tier reaches 130 million U.S. streamers
Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch Prime Video content with commercials.

IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.

Hub: Sports fans open to non-gimmicky uses of data, AI during broadcasts
Sports fans like data and AI capabilities during live games, but only if it comes across as a genuine way to supplement the viewing experience, according to a new Hub Entertainment Research study.

Looper: Streamers shrug off sports on apps
Most TV fans surveyed by the data analytics firm said sports weren't a determining factor in staying with or churning out of a streaming service.

NFL will stream Christmas Day game on Amazon’s Prime Video
Netflix and Amazon's Prime Video will share distribution rights to three National Football League (NFL) games played on Christmas Day, the league confirmed on Tuesday.

Apple TV Plus launches on Prime Video Channels in New Zealand
Streamers in New Zealand can now watch Apple TV Plus content through Amazon's Prime Video service.

Parks: Most fans keep sports streaming subscriptions active during off-season
As more sports moves to streaming, fans are growing comfortable — and satisfied — with the available options to watch their favorite teams.
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Apple TV Plus lands on Prime Video in Europe
Apple is making its streaming video service Apple TV Plus available to users of Amazon's Prime Video in several European countries.

Amazon’s Prime Video to stream Trump era of “The Apprentice”
The show will stream on Prime Video in the U.S. only, with additional seasons debuting on the streaming platform every Monday through the end of April.

Hub: Streaming surpasses cable as sports platform of choice
More sports fans say they're willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub's annual report.

Prime Video to use AI tools for dubbed audio tracks
Amazon says it is using artificial intelligence tools to create dubbed audio soundtracks that allow Prime Video streamers to watch content in other languages.