Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.
Amazon ad revenue helps boost profit during Q2
Amazon's advertising business was one of many bright spots in the company's second quarter (Q2) earnings report released on Thursday.
Ads coming to Prime Video in the Netherlands, Amazon confirms
Amazon has begun notifying its Prime members in the Netherlands that they will soon encounter advertising breaks when streaming content within the Prime Video app.
PwC: Price hikes will help streaming revenue reach $113 billion by 2029
U.S. streaming video revenue is projected to climb to nearly $113 billion by 2029 driven by subscriber growth and price hikes, according to a new report released this week.
Study: Most sports fans watch live events on streaming platforms
The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.
Netflix, ABC top list of must-keep TV brands in 2025
A new consumer survey conducted by the Strategic Counsel has found Netflix to be the top must-keep TV brand among most American households.
Amazon to shut down Freevee in August
The Freevee app will officially close in August, at which point streamers will be directed to the Prime Video app for free and premium content from Amazon.
Ampere: Amazon begins to increase ad load on Prime Video
Between April and June 2025, the volume of ads per hour on Amazon Prime Video increased by 53 percent, according to data released by Ampere on Thursday.
Reelz Plus added to Amazon Prime Video Channels
Streamers who watch content through Amazon's Prime Video can now add a subscription to Reelz plus, the companies announced on Thursday.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one "forever subscription" — a subscription-based product that they don't plan to cancel in the near future.
DATA
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Ampere: Young streamers are more-likely to cancel services
Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.