Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.

Netflix strikes advertising partnership with Amazon
Amazon and Netflix are joining forces in a new advertising partnership that will bring the streaming giant’s ad inventory to Amazon’s demand-side platform.

Antenna: Niche streamers still growing, but pace is slowing
Specialty and niche streaming services are still growing their customer base, but there are signs that the pace of growth is starting to slow down, according to a new report from Antenna.

Amazon’s Prime Video to sell Peacock subscriptions
Peacock Premium Plus launches on Prime Video Channels on August 28 at $17 per month or $170 per year.

Ampere: Sports rights fees climb to $30.5 billion in 2025
Spending on U.S. sports rights has soared 122 percent over the past decade, fueled by blockbuster rights deals with the NFL and NBA, according to Ampere Analysis.

EDO: Football ads continue to deliver high returns for marketers, TV platforms
The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.

Graham Bensinger launches free streaming TV channel
Sports journalist Graham Bensinger has launched a free, ad-supported streaming television (FAST) channel for his show.

Amagi: Live sports continues to generate interest in FAST channels
Premium live sports programming are accelerating the growth and adoption of free streaming channels, according to tech developer Amagi.

Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.

Amazon ad revenue helps boost profit during Q2
Amazon's advertising business was one of many bright spots in the company's second quarter (Q2) earnings report released on Thursday.

Ads coming to Prime Video in the Netherlands, Amazon confirms
Amazon has begun notifying its Prime members in the Netherlands that they will soon encounter advertising breaks when streaming content within the Prime Video app.

PwC: Price hikes will help streaming revenue reach $113 billion by 2029
U.S. streaming video revenue is projected to climb to nearly $113 billion by 2029 driven by subscriber growth and price hikes, according to a new report released this week.

Study: Most sports fans watch live events on streaming platforms
The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.