Nexstar Media Group’s CW Network will play host to the Arizona Bowl again later this year, and the college football event has a new sponsor to boot.

The event will be called the Snoop Dogg Arizona Bowl, Presented By Gin & Juice by Dre & Snoop. Last year, the event was sponsored by Barstool Sports, and drew 1.1 million total viewers to the CW Network, making it one of the broadcaster’s top telecasts of the year.

“As we continue to bring high-adrenaline sports content to The CW, we are excited to welcome the Arizona Bowl back to our air this December,” said Dennis Miller, the President of the CW. “With the star power of Snoop Dogg fueling the excitement, we are looking forward to capturing even more viewers this year in what promises to be an action-packed football matchup.”