
The flagship evening newscasts from the three major broadcast networks all experienced viewership gains in the week leading up to Memorial Day weekend.
“NBC Nightly News” and “CBS Evening News” each posted double-digit growth among viewers between the ages of 25 and 54 years old (A25-54), the demographic most-attractive to traditional linear television advertisers.
ABC’s “World News Tonight” continued to be the ratings leader, posting an average audience of 7.2 million viewers during the four-day week. NBC Nightly News was not too far behind, accounting for 5.8 million viewers, while CBS Evening News had 3.9 million viewers.
Within the A25-54 group, ABC had 969,000 viewers, NBC had 872,000 viewers and CBS had 555,500 viewers during the four-day week.
Friday’s viewership figures were not factored into the ratings, as each of the networks renamed their programs on account of lower anticipated viewership due to the Memorial Day weekend.
NBC Universal, the parent company of NBC News, said its evening news program narrowed the gap with ABC among key demographic viewers since last September and among overall viewers since last November.
Network and cable news ratings had been down in the weeks following the presidential election in early November, a trend that is common once an election cycle concludes. But higher interest in geopolitical and economic matters have viewers tuning in to network and cable newscasts once again.
ABC is owned by the Walt Disney Company. NBC and NBC News are divisions of NBC Universal, owned by Comcast. CBS is owned by Paramount Global.