Xumo, the joint venture involving Comcast and Charter, has struck a content and advertising partnership with Hearst Media Production Group (HPMG) that will debut with the launch of the Lucky Dog Channel on Xumo Play.
The channel’s cornerstone program is a new original series called “Lucky Dog: Best in Show.” The series aims to attract pet lovers and the ad buyers who want to reach them.
“As the FAST landscape evolves, our partnership with Xumo Play will offer brand partners and advertisers the opportunity to engage with audiences in more meaningful ways,” said Andrew Tew, the Senior Vice President of Global Licensing and Distribution at HMPG.
“Lucky Dog Channel offers more of the quality, award-winning programming our Xumo Play customers have come to expect while providing advertisers a more immersive brand experience,” said Stefan Van Engen, the Vice President of Content Programming and Partnerships at Xumo. “Through the unique high-value sponsorship opportunities we’re getting ready to deliver with Lucky Dog Channel, we are giving advertisers a new way to align with the trusted Lucky Dog brand in ways that resonate with our engaged audience.”
“Lucky Dog” originally launched as a television series on CBS in 2013. It has heled rescue, rehabilitate, train and re-home more than 200 dogs; since its debut, it has won 55 Telly Awards, three Daytime Emmy Awards and a number of other honors.
HMPG’s current program portfolio comprises more than 30 original series and hundreds of hours of original content annually on leading broadcast networks and station groups and on connected TV and streaming platforms. It has a library of more than 5,000 hours of programming, and its content can be found in 100 countries.
Xumo Play is available on leading streaming TV platforms like Android TV (Google TV), Apple TV, Roku and Amazon Fire TV, and as a free app on Apple and Android phones and tablets.
