Adobe has introduced a new self-serve ad platform that aims to make it easier for small businesses to launch campaigns on a number of third-party platforms.
The new platform, called Adobe Express for Ads, gives small businesses the power to create powerful creatives, and then deploy them across services like Google, Meta, LinkedIn and TikTok. Support for Amazon is coming in the near future.
“The process of landing a great ad can be long and arduous. You’ve got to get a lot right — from amazing creative that makes your message stand out to navigating the different rules, sizes, and criteria of each platform and deciphering the signals that tell you why ads are effective — or not,” said Aubrey Cattell, the Vice President of Product at Adobe.
Cattell continued: “Adobe Express for ads connects the dots in one convenient app, making it simple to get the right messages to your audiences quickly and effectively.”
Adobe Express for Ads hooks into the same Adobe suite that many creative professionals are already using to accomplish different tasks, including Photoshop, Illustrator and InDesign. The platform includes tools like “social safe zones,” which ensures key visibles within creatives achieve maximum viewability, engagement and performance.
Professionals can start with thousands of free template designs, and then customize them for a more-tailored approach to their brand. Once a template is customized, creative workers can then deploy them across platforms and apps, ensuring they can reach customers wherever they browse and shop.
Adobe Express for Ads is available within the Adobe Express add-on marketplace.
