Content distribution and technology company OTTera is partnering with ThinkAnalytics to unlock additional content distribution and revenue opportunities for its digital video clients.
The partnership will see OTTera integrate two artificial intelligence-driven products — ThinkFAST scheduler and ThinkAdvertising analytics — into its content distribution software, the companies announced on Thursday.
The integration of ThinkFAST will allow OTTera’s programming clients to take advantage of personalized content discovery solutions that drive recommendations based on demographics, preferences and prior viewing behavior.
Additionally, ThinkAdvertising will allow OTTera to deliver hyper-targeted advertisements across its free, ad-supported streaming television (FAST) channels, which the firm says will provide greater revenue opportunities for its programming clients.
“Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, all with an eye towards discovery, engagement, monetization and retention,” Craig McEldowney, the Chief Technology Officer at OTTera, said in a statement.
Marc Aldrich, the CEO of ThinkAnalytics, said the two companies met at this year’s NAB Show, where they realized there were opportunities to partner together in a way that would benefit the free, ad-supported streaming television industry.
“I am delighted that ThinkAnalytics is forming this partnership with OTTera,” Aldrich said on Thursday. “The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree terms to our collaboration.”
OTTera powers more than 2,000 global FAST channels across 600 applications. ThinkAnalytics powers the industry’s leading content discovery platform for a large list of clients, including Bell Media, Britbox International, Deutsche Telekom, DirecTV, Liberty Global, Sky Mexico and Sony Pictures Entertainment.
