Viamedia has rebranded as Viamedia.ai, introducing a new artificial intelligence platform that combines traditional TV, connected TV and digital advertising into a single system.
The rebrand is intended to signal the company’s evolution from a local TV ad sales firm into a broader ad tech provider; it follows Viamedia.ai’s acquisition of LocalFactor earlier this year. Together, the companies have merged Viamedia’s scale and long-standing operator relationships with LocalFactor’s machine learning and digital infrastructure.
“The ‘.ai’ reflects more than a name change—it represents our commitment to building smarter, faster tools for advertisers,” said David Solomon, the Chief Executive Officer of Viamedia.ai. “Our AI eliminates the complexity that has plagued multi-channel campaigns for years. What used to take weeks of coordination now happens in seconds.”
Viamedia.ai’s new system aims to solve one of advertising’s biggest challenges: the fragmentation between linear TV, streaming and digital platforms. Advertisers have long struggled to manage multiple vendors and datasets while maintaining consistent messaging and accurate measurement across all screens.
The new platform unifies those steps. AI models analyze audience data to recommend spending and performance targets, while campaigns can be launched across all channels from a single dashboard. The system also provides real-time feedback that adjusts placements and budgets automatically as campaigns run.
According to the company, early users have seen 40 percent faster campaign deployment compared with traditional methods, along with improved measurement and audience targeting.
“Bringing linear, CTV and digital together in one place reduces friction for buyers and improves performance at scale,” said Evan Rutchik, Viamedia.ai’s President and Chief Strategy Officer. “No one else is integrating linear and digital data and inventory at our scale and speed.”
Viamedia.ai’s technology stack includes several proprietary tools. Parrot ADS manages unified ad insertion across linear and streaming. Geo-Graph enables cookieless local audience targeting, and LFID builds privacy-compliant audience segments for cross-channel campaigns.
The company said the rebrand combines the reliability of its local-market expertise with the flexibility of a modern ad tech provider. The new structure is expected to increase demand for inventory among multichannel video programming distributors (MVPDs) and local partners that rely on Viamedia for ad sales.
“Ultimately, this move will drive greater demand for our partners’ supply and increase revenues across all our relationships,” Rutchik said.
Viamedia.ai plans to continue rolling out new AI features through 2026, expanding its analytics and automation capabilities. The company said the updates will give advertisers a clearer view of campaign performance and simplify how they buy and manage media across platforms.
