Key Points:
- OTT Studio has selected Amagi Ads Plus as its exclusive monetization partner for CTV ad inventory across its FAST channels and streaming apps.
- Amagi Ads Plus will leverage metadata, audience signals and channel context to deliver targeted, context-aware advertising.
Streaming media company OTT Studio has chosen Amagi to serve as its advertising and monetization partner, the companies announced this week.
The deal will see OTT Studio use Amagi Ad Plus to help it monetize a slate of free, ad-supported streaming TV (FAST) channels and entertainment apps, including Free Movies Plus, Christmas Plus and others.
OTT Studio’s content library features thousands of movies and TV series, with distribution across major CTV platforms and aggregators.
Through a deep integration into OTT Studio’s infrastructure, Amagi Ads Plus will enable monetization using upstream metadata, audience signals and channel context to deliver more targeted advertising across platforms.
“FAST channels and (connected TV) apps are struggling to drive ad revenues and to stand out with advertisers amongst a long list of content choices,” said Srinivasan KA, the co-Founder and President of Global Business at Amagi. “Our work with OTT Studio underscores the value and growing importance of aligning monetization with platform architecture and audience experience. By leveraging Ads Plus across their full CTV portfolio, OTT Studio is integrating monetization into the core of its content and distribution strategy, using data, delivery context, and scale to drive ad experience without potentially compromising on user experience.”
Amagi Ads Plus is a premium CTV marketplace connecting television networks, content owners, video platforms, and advertisers. The marketplace offers advertisers access to premium ad inventory across genres including news, sports, and entertainment, with availability on global streaming platforms. The platform uses advanced data and artificial intelligence to enable context-aware advertising, allowing ads to align with both content and audience interests.
“As we scale our portfolio of FAST channels and streaming apps, it has become increasingly important to align monetization with the core infrastructure of our operations,” said James Patrick, co-founder of OTT Studio. “Amagi’s platform already powers much of our content delivery, which makes it a logical partner to extend into monetization. Their ability to activate metadata-rich ad inventory with operational efficiency gives us the flexibility to grow while maintaining control over both revenue and viewer experience.”
While the use of Amagi Ad Plus is new, OTT Studio has worked with Amagi on playout and delivery solutions across its apps and channels.
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