The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

HBO Max rolls out native support for Vizio SmartCast sets

(Graphic by The Desk)

For more than a year, television viewers with Vizio SmartCast sets and no other streaming device have been forced to “cast” movies and TV shows from HBO Max to their screens.

As of this week, that workaround is no longer necessary.

On Wednesday, Vizio and AT&T’s WarnerMedia announced HBO Max was rolling out as a native app for SmartCast-enabled television sets.

“The launch of HBO Max on Vizio SmartCast TVs is a terrific addition to the vast distribution of the platform, adding to our connected TV footprint and making it easier than ever for our customers to access HBO Max where and how they want,” Jennifer Mirgorod, an executive in charge of partnership management at WarnerMedia, said in a statement.

As part of the launch, an advertisement carousel at the top of Vizio’s SmartCast service will offer a handful of trailers from HBO Max shows, with a limited amount of episodes available to stream for free.

HBO Max costs $10 a month with advertisements or $15 a month without commercials.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is an award-winning journalist with more than 10 years of experience covering the business of television and radio broadcasting, streaming services and the overall media industry. In addition to his work as publisher of The Desk, Matthew contributes regularly to StreamTV Insider and KnowTechie, and has worked for several well-known news organizations, including Thomson Reuters, McNaughton Newspapers, Grasswire, Comstock's magazine, KTXL-TV and KGO-TV. Matthew is a member of IRE, a trade organization for investigative reporters and editors, and is based in Northern California.

Email: [email protected] | Signal: 530-507-8380