FIFA has launched its free, ad-supported streaming television channel FIFA Plus on a number of new platforms, the sports organization announced on Wednesday.
Starting this week, streamers around the world will be able to watch original content and match replays offered by FIFA Plus through the Roku Channel, Samsung TV Plus, LG Channels, Rakuten TV and VIDAA Channels, as well as through the FIFA app on Samsung and LG smart TVs, Amazon Fire TV and Android TV (Google TV) devices.
“We are excited to bring FIFA Plus to fans through these connected TV apps and FAST channel platforms, extending our reach and making football more accessible to a wider audience,” Charlotte Burr, the director of strategy and digital at FIFA, said in a statement. “Our goal is to connect fans from every corner of the world and provide them with unrivalled access to the sport they love. This expansion is a significant step towards achieving that vision and bringing the beautiful game to everyone.”
FIFA Plus launched in April 2022 on phones and tablets, with support for connected TV devices promised at a later time. The channel is available in five languages — English, French, German, Portuguese and Spanish — and is localized in most territories where it is offered.
This month, FIFA Plus has been offering highlights from the 2023 FIFA Women’s World Cup soccer tournament, which is being held in Australia and New Zealand. In June, FIFA released all matches from the 2022 FIFA Men’s World Cup tournament, which took place last November and December in Qatar.
FIFA said its match recaps have grabbed 190 million total views on FIFA Plus since last year.
“Every innovation we make is rooted in growing the game, and we want to thank all the CTV and FAST platforms for their support in making this happen,” Burr continued. “FIFA is committed to using digital platforms to create an inclusive and immersive football experience for all.”