Digital content distribution and monetization firm OTTera has partnered with marketing firm Thoughtful Agency to launch a new advertising platform that allows businesses of all sizes to quickly launch their campaigns on connected platforms.
CreateAds.TV is pitched as a “turnkey solution that gives brands the opportunity to place ads on connected devices across all platforms globally,” with supported platforms including Apple’s iOS, Android, Amazon Fire TV, Roku, Vizio, Hisense and others.
“With CreateAds.tv, we’re revolutionizing the streaming TV advertising landscape by providing brands with unprecedented flexibility, scale, and control,” Stephen L. Hodge, the CEO of OTTera, said in a statement. “Our partnership with Thoughtful Agency has enabled us to create a game-changing platform that empowers advertisers of all sizes and budgets to reach global audiences with ease. We’re excited to unlock the full potential of streaming TV advertising and help brands maximize their impact in this rapidly evolving space.”
The platform affords businesses and brands a number of features that offer granular control over their campaigns, including the ability to scale their campaigns; a single account for multiple advertisers, which is “perfect for agencies and digital marketing professionals;” QR code placement over creatives; custom landing pages; and minimum-free budgets.
“We are very excited about the level of access CreateAds brings to global businesses seeking to reach audiences on streaming TV,” said Tahirah Banks-Webster, the CEO of Thoughtful Agency. “Partnering with OTTera has supercharged our mission to amplify the voices of brands and individuals globally, many of whose stories often go untold. Our focus was simplicity: now, with just 2 clicks, anyone, anywhere can share their story in the fastest-growing advertising ecosystem in the world. That’s powerful, and we’re thrilled to be at the forefront of it all.”
CreateAds.TV is being spearheaded by OTTera’s ad business called AdNet Plus (AdNet+), which will allow brands to tap into the creative expertise of industry-leading teams, OTTera says. The product was officially unveiled at NAB Show in Las Vegas last week.
Marketers interested in learning more about CreateAds.TV can join the waitlist by clicking or tapping here.
