FAST (Streaming)
FAST is an initialism for “free, ad-supported streaming television.” It can refer to a platform that offers free access to streaming television, or streaming channels that are available for free with advertising. FAST services that offer on-demand content are also known as ad-supported video on-demand (AVOD) platforms. Examples of FAST platforms include Pluto TV (Paramount), Xumo Play (Comcast, Charter), Tubi (Fox Corporation) and Local Now (Allen Media Group).
OTT Studio partners with Amagi for monetization of CTV inventory
OTT Studio has selected Amagi Ads Plus as its exclusive monetization partner for CTV ad inventory across its FAST channels and streaming apps.
Samsung TV Plus leans into creators as platform expands FAST channels
Samsung is taking the next step in the evolution of its free streaming TV platform by leaning into top digital creators and delivering their video content through dedicated channels.
Looper: Free streaming channels are abundant, but challenges remain
Nearly 90 percent of viewers are open to FAST, but only 29 percent explore new content, indicating challenges in the search and discovery processes.
HP to launch advertising platform on PCs, streaming video app
The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.
Tubi partners with YouTube creators on new digital shows
Tubi is expanding its streaming library by licensing content from popular YouTube creators, further integrating digital talent into its free, ad-supported platform.
Philo weighs adding more ad-lite bundles into core offering
The company's FAST channels are a gateway to its premium subscription, which will offer more ad-lite streaming bundles in the future.
Fox Weather to cover start of Atlantic hurricane season
Fox News Media's streaming climate science channel Fox Weather will cover the start of the Atlantic hurricane season with special programming this weekend.
Meteorologist Bayne Froney joins Fox Weather
She starts in mid-June, in time for the new Atlantic hurricane season.
Parks: Most streamers use ad-supported products
As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers through interactive formats.
DATA
FreeCast launches free streaming channel Cigar TV
FreeCast has launched a new specialty channel called Cigar TV, which is now available on its own connected TV platform and on Roku.
TCL adds two dozen FAST channels from WBD
The channels include entertainment, news and sports programming, and are free to access on TCL-branded smart TVs in the United States.
Washington Post shuts down free streaming channel
Exclusive: The Washington Post has shut down its free streaming TV channel as its newsroom refocuses its editorial coverage and distribution.