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ViacomCBS quietly launches new digital channel Fave TV

The network is now available as a digital subchannel on CBS-owned stations across the country.

The network is now available as a digital subchannel on CBS-owned stations across the country.

The Fave TV logo appears on a digital subchannel of KYW-TV. (Graphic by The Desk)

ViacomCBS quietly launched a new streaming TV channel last month on its owned-and-operated CBS stations across the country.

Little is known about Fave TV, the new digital-only broadcast channel — as of Wednesday, it has no website, no social media profile, no Wikipedia page, almost as if it doesn’t truly exist — yet it’s now available to tens of millions of homes across the United States.

A source who spoke with The Desk on background said Fave TV appears to contain a large amount of older programming from ViacomCBS’ film and television libraries. Exact programming is hard to pin down — the channel is so new that ViacomCBS has yet to provide program listings to GraceNote, a company that populates electronic program guides on cable and satellite set-top boxes and over-the-air DVRs — but The Desk spotted older episodes of “The Wayans Bros.,” Spike TV’s reality show “Auction Hunters,” MTV’s “Run’s House” and the Paramount Pictures film “Clueless.”

Commercials on Fave TV include a heavy rotation of promotional spots for ViacomCBS’ cable networks, including Comedy Central, VH1 and the Smithsonian Channel, suggesting the network acts as a pseudo-window shop channel for the company’s cable programming.

A spokesperson for ViacomCBS has not yet returned an email from The Desk seeking additional information about the channel.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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