Paramount grows subscriber count to 79 million during Q1
Paramount saw its streaming revenue jump 9 percent as the company added more direct-to-consumer subscribers during the first quarter of 2025.
Paramount Plus (stylized as Paramount+) is a streaming television service owned and operated by Paramount Global. The service replaced CBS All Access, which originally launched in 2014.
Paramount Plus offers television shows from the libraries of BET, CBS, Comedy Central, MTV, Nickelodeon, Smithsonian Channel and VH1 along with movies from Paramount Pictures. It also carries licensed content from third party distributors.
Paramount Plus costs $6 a month with advertisements or $10 a month without advertisements, and offers a free trial for new and returning customers.
Paramount saw its streaming revenue jump 9 percent as the company added more direct-to-consumer subscribers during the first quarter of 2025.
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
Most TV fans surveyed by the data analytics firm said sports weren’t a determining factor in staying with or churning out of a streaming service.
Disney’s decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote.
The company’s traditional TV business accounted for nearly 65 percent of Paramount’s overall revenue last year.
Streaming services are gaining a better handle on churn by offering lower-priced, ad-supported tiers and by bundling with other services, according to a new report from Antenna.
Paramount and Google have reached a new agreement that keeps channels like CBS and Comedy Central on YouTube TV for a while longer.
Paramount channels, including CBS, remain available on YouTube TV under a temporary extension while both sides work toward a new contract.
YouTube TV will credit subscribers $8 to offset the cost of Paramount Plus if Paramount-owned channels are removed from the service.
Paramount Global is warning subscribers of Google-owned YouTube TV that a forthcoming expiration of its distribution agreement may result in the loss of 23 channels on that platform.
More than half of Americans have ditched cable and satellite or never paid for it in the first place, according to Parks Associates.