Several professional Major League Baseball players are sporting domes for DirecTV this season.
The players include Los Angeles Dodgers’ Dustin May, Chicago Cubs’s Dansby Swanson and Milwaukee Brewers’ Christian Yelich, who will appear in digital and TV spots promoting DirecTV’s satellite-free options, which include low-cost, genre-based packages that deliver sports, news and entertainment channels for as little as $35 per month.
The video spots will include a rendition of “Take Me Out to the Ball Game,” which has been reimagined — appropriately — to “Take Me Out to the Bald Game,” further driving the point that sports fans don’t need a DirecTV satellite dish to watch broadcast, cable and regional sports networks during the baseball season (though they can opt for a satellite dish if they prefer).
If the campaign sounds familiar, you can blame George Kittle: The San Francisco 49ers tight end kicked off the “Nothing On Your Roof” initiative when he (digitally) shaved his head to promote DirecTV’s streaming platform during the National Football League (NFL) season last year.
“The start of baseball season is upon us, and we’re excited to continue pushing the boundaries with unique and dynamic storylines that play out in compelling content showcasing the key features and benefits DirecTV delivers to customers,” said DirecTV Senior Vice President Kelly Jo Sands. “By tapping into the star power of Dustin May, Christian Yelich, and Dansby Swanson – paired with the history and energy of iconic baseball cities like Los Angeles, Chicago, and Milwaukee – DirecTV delivers a bold, memorable message cementing our sports leadership and satellite-free streaming offerings in a way that’s creative, memorable and impactful.”
The baseball-focused spots were created in collaboration with TBWA/Chiat/Day in Los Angeles, and will be featured primarily on social, connected TV and out-of-home. The digital spots will include a Snapchat lens, where sports fans can dawn their own digital bald cap.
