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T-Mobile ends Sprint’s “Hulu on Us” promotion after acquisition

(Image: Hulu/Walt Disney Company/Handout, Graphic: The Desk)

T-Mobile will not continue a promotion with the Walt Disney Company’s adult-oriented streamer Hulu that saw Sprint customers earn a free subscription as part of their overall wireless service.

The affirmation comes as T-Mobile is in the final stages of integrating Sprint into its business after closing on a $31 billion deal to acquire the country’s fourth-largest wireless brand last year.

T-Mobile is expected to continue supporting Sprint and its customers for a little while longer, even as the company starts to sunset Sprint’s older-generation CDMA network in favor of T-Mobile’s 4G LTE and 5G wireless service.

Prior to the merger, some Sprint customers received a Hulu subscription for free as part of a perk called “Hulu on Us.” Those customers will continue to enjoy their free Hulu subscription as long as they maintain an eligible Sprint account, a T-Mobile representative confirmed this week.

The company is no longer activating new lines of service under the Sprint brands, which effectively means the “Hulu on Us” promotion has ended.

T-Mobile is giving Sprint customers with a compatible 4G LTE or 5G phone the option of exchanging their Sprint SIM card for a T-Mobile one, a move that effectively moves their account over from Sprint’s system to T-Mobile’s system.

That switch effectively changes a customer from Sprint to T-Mobile, which opens them up to other perks, including a $10 a month discount on YouTube and Philo’s streaming TV service and free access to Netflix on some plans. T-Mobile stopped offering its own streaming TV service called TVision last month.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).