Apple has struck a distribution deal with Amazon that will see its Apple TV Plus streaming service sold as an add-on to Prime Video, the companies announced on Wednesday.
Later this month, Amazon will begin selling Apple TV Plus through its streaming marketplace called Prime Video Channels, which already offers third-party services like Starz, Britbox, Max and Paramount Plus.
When purchased through Prime Video Channels, Apple TV Plus will cost $10 per month. Apple sells subscriptions to its streaming service at the same price point when purchased through Apple phones, tablets and computers.
The partnership means Prime Video users can opt to stream hit Apple TV Plus series like “Ted Lasso,” “Loot” and “The Morning Show” through the same app that they use for “The Marvelous Mrs. Maisel,” “The Boys” and “Jack Reacher.”
Major League Baseball and Major League Soccer games offered through the Apple TV Plus app will also be made available to subscribers who purchase the service through Prime Video, the companies said.
“Prime Video is a first-stop entertainment destination offering a wide selection of premium programming including Amazon MGM Studios Originals, live sports, licensed movies and series, the industry’s largest catalog of titles to rent or buy, and over 100 additional streaming subscriptions,” Mike Hopkins, the Senior Vice President and Head of Prime Video and Amazon MGM Studios, said in a statement. “As we continue to expand our offering and make it easy for customers to personalize their streaming experience directly in one app, we are proud to welcome Apple TV+ and its popular and critically-acclaimed shows, films and events to Prime Video.”
Amazon is one of the biggest drivers of growth for small and niche streaming services, according to a report from Antenna, which said the tech company was responsible for 58 percent of sales among those services during the second quarter (Q2) of the year.
The content library of Apple TV Plus is widely regarded to be one of the most-premium among competing services, but its subscriber growth has lagged behind other platforms like Netflix, Hulu, Disney Plus, Peacock and Paramount Plus.
