Warner Bros Discovery (WBD) is bringing its blockbuster streaming service Max to Australia for the first time.
The service will launch in the country on March 31, where it will be available for download in the Apple App Store and Google Play Store, among others.
Max will be available via a wide range of subscription tiers, including a commercial-free premium option and a lower-cost, ad-supported plan, the company affirmed. Pricing details were not immediately available.
“We’ve been clear that the globalization of Max is a top priority, and Australia represents one of our biggest new markets and a significant opportunity to delight even more fans with the incredible stories told by our iconic brands,” J.B. Perrette, the CEO and President of Global Streaming at WBD, said in a statement. “Combining an unrivalled breadth of high-quality content, legendary franchises and a strong product experience, Australians can look forward to the highest-caliber streaming proposition from March 31.”
“WBD has a long history in Australia, and we know our world-class content from HBO, Warner Bros., Discovery and more is incredibly popular with audiences here,” Michael Brooks, the General Manager of WBD Australia and New Zealand, said on Tuesday.
In addition to distribution in the app stores, WBD says it will partner with pay TV provider Foxtel to promote the subscription streaming service. Subscribers of Foxtel will have access to Max at no additional cost. Foxtel is in the process of being acquired by sports streaming juggernaut DAZN.
“We have a clear strategy to maximize reach through our direct-to-consumer app and distribution partnerships, and our collaboration with Foxtel at launch is a testament to that,” Brooks said. “We can’t wait for fans across the country to experience Max.”
