Opinion
Thoughtful columns and commentary pieces from The Desk contributors.
Viewpoint: The hidden upside of WBD’s linear leftovers
Brian Ring offers his analysis on Netflix’s bid for Warner Bros Discovery — and why “leftover” linear TV assets might be more valuable than Wall Street believes
By:
Brian L. Ring
GUEST COLUMN
Viewpoint: One week in Minneapolis that local journalists stepped up
In less than one minute, the fateful moments of an ICE agent shooting a woman, recorded from multiple cameras at the scene, would become a defining moment for the nation.
By:
Kirk Varner
OPINION
Viewpoint: Netflix’s acquisition of WBD rooted into “Big 3” playbook
When it comes to major U.S. industries, three tends to be the magic number.
By:
David R. King
OPINION
Viewpoint: The Pentagon vs. the news media
The U.S. military's new press access policy is an attempt to undermine democracy and free expression.
By:
Amy Kristin Sanders
OPINION
Viewpoint: Is America ready for NextGen TV?
The new digital television broadcast standard comes with a number of improvements for viewers and the industry alike, but Kirk Varner wonders if the juice is worth the squeeze.
By:
Kirk Varner
OPINION
Viewpoint: Why cancelling Jimmy Kimmel threatens democracy
The Trump administration is escalating its crackdown on dissent, using Charlie Kirk’s assassination and other flashpoints to justify a sweeping authoritarian project.
By:
Emma Shortis
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Viewpoint: At Netflix, can artificial intelligence and creativity mix?
Netflix is now using generative AI – but it risks leaving viewers and creatives behind
By:
Edward White
Viewpoint: MS NOW is an underwhelming, confusing cable news brand
In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.
By:
Kirk Varner
OPINION
Viewpoint: What does Sinclair’s “strategic review” really involve?
Sinclair CEO Chris Ripley says the company is exploring “strategic opportunities” for its Broadcast division and may separate its Ventures arm, sparking speculation over possible buys and restructuring.
By:
Kirk Varner
OPINION
Viewpoint: Injured journalists reveal press freedom threat in Trump’s America
The video of a Los Angeles police officer shooting a rubber bullet at Channel Nine reporter Lauren Tomasi is as shocking as it is revealing. In her live broadcast, Tomasi is standing to the side of a rank of police ... Read more
By:
Peter Greste
Social banter between brands gets people buying
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
By:
Zoe Lee, Denitsa Dineva & Federico Mangio