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EDO

Stock image of streaming advertising smart TV image.

EDO launches “Always On” measurement tool with NBC, Paramount

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow disruption.

The Baltimore Ravens took on the Houston Texans on Christmas Day 2024. The game was streamed live on Netflix.

EDO: Football ads continue to deliver high returns for marketers, TV platforms

The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.

Basketball stock image.

NBA Finals ad spend reaches $286 million

The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.

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