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Samba TV

A close-up image of a basketball.

Samba TV: Nike, AT&T among brands that dominated March Madness

Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership.

From left: Senator J. D. Vance and Minnesota Governor Tim Walz.

VP debate audience skewed older, Samba TV data reveals

Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said.

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