DirecTV this week officially debuted their free, ad-supported streaming television platform with a curated portfolio of more than 70 content channels.
The service, called MyFree DirecTV, exists within the same app as DirecTV’s subscription streaming service, which is widely available on smartphones, tablets, smart TVs and other devices.
At launch, MyFree DirecTV includes dozens of channels from programmers and distributors like the E. W. Scripps Company, Lionsgate, A+E Networks and more. In a statement, the company said channels from Fremantle are expected to launch within the next few weeks.
“DirecTV is excited to bring a successful history of premium content aggregation and an elevated user experience to free TV for the first time,” Kent Rees, the General Manager of MyFree DirecTV, said on Wednesday. “The availability of MyFree DirecTV is the building block of the future for us as we tap into an entirely new audience through this new freemium experience going beyond the traditional pay TV customer.”
The service isn’t just hoping to attract advertisers: DirecTV hopes it will win over advertisers who want to reach connected TV users, even if they don’t pay for a package of DirecTV’s broadcast and cable networks.
“We are excited about the new audiences that MyFree DirecTV unlocks for our advertising clients,” said Amy Leifer, the Chief Advertising Sales Officer at DirecTV Advertising. “Reaching viewers and delivering positive outcomes are what we do best. This launch marks another way that we are delivering innovative solutions that help move the needle for them.”
Related: “Pause ads” coming to MyFree DirecTV, exec says
In the near future, DirecTV said it will offer smaller pay TV channel packages that customers can pay for if they want to improve upon the MyFree DirecTV experience. These bundles are rooted in the company’s ongoing negotiations with programmers, including Disney, with the goal of allowing the company to distribute certain cable networks across genre-based packages.
For now, the channels available through MyFree DirecTV are as follows:
Entertainment
- Alien Nation
- Comedy Dynamics
- Crime 360
- Curiosity Now
- Deal Zone by History Channel
- Declassified
- The Design Network
- Documentary Plus
- Dove Channel
- Ebony TV by Lionsgate
- El Rey Rebel
- Fail Army
- Fox Soul
- Great American Adventures
- Her Sphere by Lionsgate
- Horror by Alter
- InFast
- InWonder
- Joel Osteen Network
- Love Nature
- Meateater
- Movie Favorites by Lifetime
- MovieSphere by Lionsgate
- Nosey
- The Pet Collective
- Power Nation
- Pure Flix TV
- RVTV
- Somos Novelas
- Tastemade
- Tastemade Home
- Tastemade Travel
- Torque by History Channel
- Total Crime
- UnXplained Zone by History Channel
Marathon TV Channels
- Anger Management Channel
- Are We There Yet? Channel
- At Home wihth Family Handyman
- Ax Men
- The Bob Ross Channel
- Cold Case Files by A&E
- Dance Moms by Lifetime
- Dog Whisperer with Cesar Milan
- Duck Dynasty
- Ice Road Truckers
- Modern Marvels by History Channel
- Oz TV
- Tiny House Nation
- Yi-Gi-Ho!
News & Politics
- Cheddar News
- Court TV
- The First
- Fox Weather
- Scripps News
- Yahoo! Finance
Sports & Competitions
- ACC Digital Network
- Big 12 Studios
- Fight Network
- Fuel TV
- The Jim Rome Show
- Origin Sports
- Pickleball TV (PBTV)
- Players TV
- PokerGo
- Racing America
- Sports Grid Live
- Stadium
- Surfer
- Swerve Combat
- T2
- TNA
- Waypoint TV
- Women’s Sports Network
The MyFree DirecTV service can be accessed by signing up for an account here.
