Television broadcaster TEGNA is partnering with Amazon to produce and distribute a new sports show that will offer wall-to-wall coverage of the NCAA March Madness tournament.
The show, called “Fire TV Channels Bracket Breakdown,” will be instantly available on Fire TV devices, Fire tablets and Echo Show devices. The show started on Sunday and runs through the National Championship game on April 6. The partnership involves TEGNA’s Locked On podcast network, with coverage of both the men’s and women’s college basketball tournaments.
“Locked On is uniquely positioned to produce coverage for today’s basketball fans, delivering a fresh perspective on the tournament for the millions of customers on Amazon Fire TV Channels,” David Locke, the President of Locked On, said in a statement. “In addition to our successful Locked On College Sports (free, ad-supported streaming) TV channel plus on-demand shows for virtually every team, no other sports outlet is able to pair the best national analysts with local experts that cover these teams year-round like we can.”
Bracket Breakdown will include a roster of current NBA and WNBA players, along with college athletes, who will help support TEGNA and Amazon’s coverage of the NCAA college basketball tournaments, including:
- NBA athlete and 2017 NBA All-Star Gordon Hayward
- UCLA basketball player and current WNBA athlete Monique Billings
- “The Women’s Hoops Show” podcast host Jordan Robinson
- “Locked On Women’s Basketball” host Howard Megdal
- Sports broadcaster and “Locked On” podcast host Kylen Mills
- College basketball color analyst Tenitra Batiste
- “Locked On College Basketball” co-host Isaac Schade
- “Locked On College Basketball co-host Andy Patton
TEGNA’s ABC affiliate in Dallas, WFAA-TV (Channel 8), will serve as the produciton headquarters for “Bracket Breakdown.”
