Interactive Advertising Bureau (IAB)
IAB launches new initiative to refresh ad campaign measurements
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using existing standards.
IAB Tech Lab releases CTV Ad Portfolio, updates programmatic guidance
IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms.
IAB: Tariffs convince brands to pull back on ad spending
IAB lowered its 2025 U.S. ad spend forecast based on concerns about tariffs and further economic headwinds.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
IAB updates Diligence Platform as regulators scrutinize tracking technology
The Interactive Advertising Bureau (IAB) has announced new updates to its Diligence Platform to help companies navigate an increasingly complex compliance landscape.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.
Cable TV, advertising groups sue FTC over “click-to-cancel” rule
The largest cable TV industry group and two others influenced by advertising companies are suing to block a new rule that requires companies to offer easier subscription cancellation tools.