National Advertising Division

T-Mobile accuses AT&T of bullying NAD into retracting claim on Luke Wilson ad
The NAD had faulted AT&T for allegedly using prior advertising decisions in marketing but later retracted the complaint.
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BBB National Programs retracts challenge of AT&T ad spot
An advertising organization has withdrawn its complaint against AT&T over its spot challenging T-Mobile's honesty in marketing.
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NAD to send T-Mobile ad case to Federal Trade Commission
T-Mobile declined to participate in the NAD probe because of a lawsuit filed by AT&T against the group, a spokesperson said.

Review board says AT&T should modify iPhone 16 Pro marketing spot
The NARB has affirmed the NAD's order on an AT&T promotion that misrepresented who was eligible for an iPhone 16 Pro "on us."

AT&T asks court to block forthcoming NAD lawsuit over Luke Wilson ad
AT&T is seeking declaratory relief from a federal court in Texas over its Luke Wilson ad that challenges T-Mobile's marketing.

AT&T violated self-regulating ad policies, group says
The wireless company's ad featuring Luke Wilson violates the NAD's self-regulating ad policies, the group says.

Verizon amends claims about satellite-based texting
Verizon has agreed to modify certain claims about its satellite-based texting features following a complaint to an industry organization by one of its rivals.

Sling TV to modify website after complaint from DirecTV
Sling TV says it will modify certain advertised claims on its website following a complaint made by rival platform DirecTV to an industry organization earlier this year.

Apple will modify iPhone 16 claims following ad board decision
Apple has agreed to modify certain ads and promos for its iPhones and other devices that have Apple Intelligence features.

NAD backs T-Mobile over Starlink partnership claim
The NAD has sided with T-Mobile over brand messaging that touts its exclusive partnership with satellite broadband service Starlink.

Total Wireless urged to modify ad messaging about free phones
The National Advertising Division says Verizon's Total Wireless should modify certain claims about free 5G phone offerings.

T-Mobile urged to modify or drop Snopp Dogg TV ad
The BBB National Program's NAD said T-Mobile should modify or remove a spot featuring Snoop Dogg and other celebrities that didn't clearly qualify its free iPhone offer.