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Roku begins beefing up original content offering

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Just a few weeks after announcing it would acquire dozens of shows from now-defunct streaming service Quibi, Roku has lifted the curtain on a new original series that will soon be added to its ad-supported streaming service.

“Cypher,” a new police procedural starring Martin Wall, will land on the Roku Channel this Friday, the company said in a blog post.

Cypher joins more than 40,000 free movies and TV episodes available on the Roku Channel, an ad-supported streaming TV service that was once exclusive to Roku users but has since become more-broadly available to viewers on other platforms.

The show lands as Roku continues to ready the launch of several dozen original programs acquired from Quibi in January. Once integrated into the Roku Channel, around 75 shows will become free to stream for the first time since they were distributed by Quibi last year.Ro

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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