The National Football League’s (NFL) broadcast-focused joint venture EverPass Media has inked a distribution deal with Amazon’s Prime Video that makes “Thursday Night Football” games available to streaming-capable bars, restaurants, hotels and other public venues.
The deal, announced on Monday, will begin with the Week 3 football game between the New England Patriots and the New York Jets, which will be broadcast this upcoming Thursday.
“We’re thrilled to be partnering with Prime to add Thursday Night Football to our live sports catalog and making it available for commercial businesses to stream,” Alex Kaplan, the CEO of EverPass, said in a statement. “With the addition of this package to our portfolio, we’re excited to offer our commercial business owners even more choice and control over the sports content that captivates audiences and fuels their success. This partnership underscores our commitment to being the go-to provider for premium sports content for businesses, ensuring that our customers have the very best at their fingertips that allows them to innovate the out-of-home viewing experience and drive growth.”
Launched last year, EverPass initially partnered with DirecTV’s satellite platform to offer live games from NFL Sunday Ticket, Thursday Night Football, Peacock Premiere League and other high-value sports content.
This year, EverPass is pushing customers toward its own streaming platform for live access to games; it recently acquired UpShow to offer customers a package that includes digital signage to drive higher customer engagement through public screens when live games are not airing.
EverPass hardware is already installed in a number of bars and restaurants, delivering live sports programming to customers of Buffalo Wild Wings, Dave & Busters, Miller’s Ale House and Twin Peaks.
Consumers have access to NFL Sunday Ticket through YouTube PrimeTime Channels and YouTube TV, while Thursday Night Football remains exclusive to Prime Video and Twitch for in-home viewing.
