Televisa-Univision says its direct-to-consumer streaming business has achieved full profitability after just two years on the market.
The announcement was made as part of Televisa-Univision’s third quarter (Q3) financial earnings, through which the company revealed it earned $3.7113 billion in total revenue from its advertising, subscription and licensing businesses.
In the United States, advertising clocked in at $483 million, spurred by an immense uptick in political ad spend against Univision’s local broadcast stations, national network and the U.S. version of Vix, the company said. The advertising business in the U.S. accounted for more than 60 percent of Televisa-Univision’s advertising revenue, which increased 3 percent to $799 million during Q3.
Subscription and licensing revenue — which includes the purchase of Vix Premium by consumers and affiliate fees earned by cable and satellite operators that carry Univision and other networks — rose 1 percent to $478 million. Much of that was from the U.S., where subscription and licensing revenue earned $351 million, up 6 percent on a year-over basis. The U.S. business helped offset declines in Televisa-Univison’s subscription and licensing unit in Mexico, which earned $127 million during Q3, a dip of 4 percent.
Televisa-Univision did not disclose how many people pay for or otherwise use Vix. In February, the company said Vix had 7 million subscribers at the end of 2024.
“I am honored to be able to lead this company into its next chapter as we build on the foundations that have been solidified,” said Daniel Alegre, the CEO of Televisa-Univision. “We are at a critical juncture in our evolution, and we will be laser-focused on integrating our legacy companies into a unified global entity. Our goal is to evolve into a content-first, platform-agnostic organization that connects with audiences wherever they engage. Additionally, we will leverage our unique insights into the Hispanic consumer to drive growth and innovation. Together, we are poised to redefine our future and achieve new heights.”
