Comcast’s pay television provider Sky and British free-to-air public service broadcaster ITV have renewed their long-standing content and platform agreements, which will allow Sky customers to continue accessing ITV’s linear channels and streaming platforms through their service for the foreseeable future.
Subscribers using Sky Stream, Sky Glass, and Sky Q will retain access to ITVX, ITV’s free-to-air linear channels and on-demand content via the Sky Go app. Additionally, Sky Q customers can access catch-up programming directly through their set-top boxes alongside the ITVX app, further integrating ITV content within Sky’s ecosystem.
“This renewed partnership continues to deliver long-term value for both Sky and ITV, ensuring millions of viewers enjoy seamless access to ITV’s content, however they prefer to watch,” said Nick Herm, the Group Chief Operating Officer at Sky. “Whether it’s live TV, streaming or on-demand straight from their box, we’ll continue to bring our customers unmissable TV, all in one place.”
Chris Kennedy, Chief Operating Officer and Chief Finance Officer at ITV, added: “Our renewed agreement with Sky ensures that ITV’s much-loved programs continue to reach millions of viewers across the UK through Sky’s platforms. This is a key part of our continued commitment to deliver unmissable content to audiences, wherever and however they choose to watch.”
The agreement guarantees that popular ITV titles such as “Trigger Point,” “Code of Silence,” “The 1% Club,” “I’m A Celebrity…Get Me Out Here!” and “Love Island” will remain available alongside Sky Originals like “The Day of the Jackal,” “Gangs of London” and “Sweetpea.”
Furthermore, Sky’s extensive live sports programming and content from partners including Netflix, Apple TV, Disney Plus, Paramount Plus, Amazon’s Prime Video, BBC and Channel 4 will continue to be integrated into the platform.
Earlier this year, Sky and ITV announced plans to launch a new advertising marketplace, an arrangement that also includes public service broadcaster Channel 4. The platform, scheduled to launch next year, aims to provide small and medium-sized enterprises with access to premium on-demand and streaming inventory across the three broadcasters for the first time, offering new-to-TV advertisers a streamlined way to engage audiences with premium video content. The broadcasters are also exploring simplified purchasing options for media agencies, potentially utilizing ITV’s Planet V technology to facilitate addressable advertising inventory.
