Hearst Television has promoted Mike Kronenfeld to Vice President of National Sales, expanding the responsibilities of a veteran broadcast advertising executive who joined the company in 2023.
In his expanded role, Kronenfeld will focus on advancing Hearst Television’s national sales strategy as advertisers continue to balance linear television investments with broader cross-platform and data-driven marketing approaches.
Kronenfeld will continue to report to Gerry McGavick, Vice President, Sales, and Eric Meyrowitz, Executive Vice President and Group Head, Hearst Television. The appointment was announced by Michael J. Hayes, President, Hearst Television.
“Mike has long been revered as one of the most accomplished television sales executives in the national advertising marketplace, and we are fortunate to have had him advocating for Hearst Television for a substantial portion of his career,” Hayes said in a statement emailed to The Desk on Thursday. “As a partner and as an employee, he has successfully delivered outstanding results throughout. His sales acumen and his extensive management experience make him an excellent fit for this important role as we develop more solutions for marketing partners in a dynamically changing competitive marketplace.”
Kronenfeld joined Hearst Television in 2023 as the company’s Director of National Sales, following an extended tenure at Katz Television, where he served as an Executive Vice President. In that role, he led the team responsible for representing Hearst Television exclusively and was a member of Katz’s senior leadership team, giving him longstanding familiarity with Hearst’s station group and national advertising strategy.
Earlier in his career, Kronenfeld served as Chief Executive Officer of WBNX-TV (Channel 55), the CW affiliate in Cleveland. He was also President and Chief Operating Officer of Adam Young Inc., a broadcast industry advertising representation firm, and a member of the executive management team at Young Broadcasting Inc.
Across those roles, he was responsible for generating hundreds of millions of dollars in linear television advertising revenue while also developing multimedia marketing solutions for station groups navigating an increasingly fragmented advertising landscape.
Kronenfeld began his career on the agency side at BBDO, where he advanced through buying and account roles before transitioning into broadcast sales. He entered the television industry as a research analyst at HRP, a national television rep firm, building an early foundation in audience measurement and market analytics.
In addition to his executive roles, Kronenfeld has been active in industry organizations, including service on the Television Bureau of Advertising’s Sales Advisory Committee.
